Smart Tuition Reveals New Platform for SMART AID Financial Need Assessment Service

Smart Tuition is delighted to reveal our new Smart Aid platform for financial needs assessment. Smart’s been in the financial aid business for many years and has gained many satisfied customers; but when Matt Knapp our Chief Executive Officer joined Smart Tuition in 2013, one of his goals was to enhance our services and technology by building the absolute best tuition assessment service in the industry. He started by gathering some of the brightest product and technology stars to review, research, and create a comprehensive service that would revolutionize the business.

The team asked financial aid staff and directors, “What could make your financial aid award process better and easier?” The findings revealed the need for a more complete picture of applicant families and a faster, more intuitive, feature filled program.

Our response to the need for a more complete picture of applicant families is our industry unique HIL Profile. The HIL Profile is our proprietary mechanism that supplies more in-depth information on the Hobbies, Interests, and Lifestyle choices of applicants. The use of publicly available data combined with traditional ranking reports provides a vivid picture to help your financial aid staff award the right amount of aid to the most deserving families.

The team built the new Smart Aid process to include five steps: Application, Documentation, Verification, Calculation, and Award. While this isn’t dramatically different from other providers, Smart Aid designers delved deep to get the details right. For example, our application is customizable so your school gets the information that is important to you. The mobile responsive design will allow parents to get started on their application while they are still at your information session. Families are sent reminders to turn in missing paperwork; and when it arrives, applications are reviewed by an initial automated and a second manual process. Verification is thorough and calculations use a fair and equitable formula that a school can customize. To help award aid, you receive robust reports and the supplemental data from the HIL Profile.

The intuitive user site includes comprehensive dashboards, a range of reports, easy navigation, and it’s fast. Award letters can be quickly created on our templates and emailed immediately. With the click of a button, integration with Smart Tuition offers the convenience of awarding and posting aid directly to family accounts and invoices.

Smart Aid is our new cutting edge financial aid assessment too. We believe you will be as excited about it as we are. If you’d like to see a demonstration, you can complete a demo request form on our website’s Smart Aid page under Services on our main navigation bar or contact


Marla Leung

Marla Leung

As a former international school principal, teacher, sales representative, and marketing director, Marla brings a wealth of business and education experience to Smart Tuition. Prior to joining Smart, Marla managed the southeast sales region for Tuition Management Systems. Her knowledge of private and faith based schools and the tuition industry made her a natural choice to be our Director of Communications. Marla has an Ed.S degree in Educational Leadership. A graduate of Michigan State University with a degree in Communication, Marla is at ease speaking in front of groups; in fact, she has been a featured presenter at regional and national associations on topics of importance to school business officers.


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